According to the latest report by IMARC Group, titled “Sparkling Wine Market Report by Type (Red, Rose, White), Product (Cava, Champagne, Cremant, Prosecco, and Others), Price Point (Economy, Mid-range, Luxury), Sales Channel (Supermarket and Hypermarket, Specialty Stores, On Trade, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global sparkling wine market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global sparkling wine market size reached USD 41.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 69.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033.
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Global Sparkling Wine Market Dynamics:
Rising Consumer Preference for Premium and Low-Alcoholic Beverages:
The global sparkling wine market is witnessing a notable shift in consumer behavior driven by the increasing demand for premium, low-alcoholic, and health-conscious beverage alternatives. Millennials and Gen Z consumers, in particular, are showing a heightened inclination toward lifestyle-oriented drinking habits that emphasize moderation, taste exploration, and quality experiences over volume. This demographic is also more willing to pay a premium for artisanal and region-specific sparkling wine labels that offer a unique value proposition. Additionally, the growing influence of social media, food pairing trends, and the evolving wine culture in emerging economies have further amplified the demand for sparkling wines as a sophisticated yet accessible beverage option. These consumer trends are encouraging producers to innovate in packaging, flavor variants, and sustainable production methods, thereby reshaping the overall market landscape. The shift toward experiential drinking and the premiumization of sparkling wines are expected to remain key demand drivers, influencing production strategies and market expansion across diverse geographies.
Expanding Global Distribution Channels and E-commerce Penetration:
The growth of organized retail, online marketplaces, and direct-to-consumer platforms is significantly transforming the distribution landscape of the sparkling wine market. Traditionally reliant on on-premise consumption in hotels, restaurants, and wine bars, the market is now experiencing a substantial uptick in off-premise sales, particularly through digital channels. E-commerce has emerged as a game-changer, allowing consumers easy access to a wider variety of brands, vintage options, and pricing tiers, often accompanied by personalized recommendations and subscription models. This omni-channel approach is not only boosting sales volumes but also enhancing brand visibility and customer loyalty. Moreover, strategic collaborations between winemakers and global logistics partners are enabling seamless cross-border trade, particularly benefiting boutique wineries and new entrants targeting niche markets. The increased availability of sparkling wine through supermarkets, specialty stores, and online platforms has democratized the product, making it more accessible to a broader consumer base and sustaining long-term growth.
Innovation in Flavors, Packaging, and Sustainability Practices:
Manufacturers in the sparkling wine industry are investing heavily in innovation to stay competitive and meet evolving consumer expectations. Flavored sparkling wines infused with botanicals, exotic fruits, and herbs are gaining momentum, particularly among younger drinkers seeking novel tasting experiences. Additionally, there is a rising demand for organic and biodynamic sparkling wines, aligning with global sustainability goals and environmentally conscious purchasing behaviors. Packaging innovation is also at the forefront, with the introduction of single-serve cans, eco-friendly bottles, and minimalist labeling to attract modern, on-the-go consumers. These developments are further supported by advancements in fermentation technologies and aging techniques that enhance product consistency and quality. As climate change continues to impact viticulture, producers are also adopting sustainable farming practices, water conservation methods, and carbon footprint reduction initiatives to secure long-term vineyard productivity. These innovations collectively position the market for resilience and adaptability, helping brands differentiate in a competitive landscape while aligning with consumer values.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Sparkling Wine Market Report are Given Below:
Accolade Wines
Bacardi Limited
Bronco Wine Company
Casella Family Brands
Caviro Extra S.p.A.
Constellation Brands Inc.
Freixenet Sa (Henkell & Co. Sektkellerei)
Giulio Cocchi Spumanti Srl
Illinois Sparkling Co.
Quady Winery
Treasury Wine Estates
Vina Concha Y Toro
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/sparkling-wine-market
Emerging Trends in the Sparkling Wine Market
The sparkling wine market is evolving rapidly, fueled by changing lifestyles, evolving taste preferences, and increasing global appreciation for wine culture. One of the prominent trends is the rise of "casual luxury," where consumers integrate sparkling wines into everyday occasions rather than reserving them solely for celebrations. This shift has led to a surge in demand for affordable yet premium-tasting sparkling wines.
Additionally, there is growing traction for non-alcoholic and low-alcohol sparkling options, catering to health-conscious consumers and expanding the market’s reach. Sustainable sourcing, ethical vineyard practices, and transparency in labeling are also becoming central to consumer purchasing decisions. Moreover, innovations such as AI-powered wine recommendations and virtual wine-tasting events are enhancing customer engagement and driving digital transformation in the wine industry. These trends highlight a market that is not only expanding in size but also diversifying in its offerings to meet modern consumer expectations.
Key Market Segmentation:
Breakup by Type:
Red
Rose
White
Breakup by Product:
Cava
Champagne
Cremant
Prosecco
Others
Breakup by Price Point:
Economy
Mid-range
Luxury
Breakup by Sales Channel:
Supermarket and Hypermarket
Specialty Stores
On Trade
Others
Breakup by Organization Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Sales Channel:
Supermarket and Hypermarket
Specialty Stores
On Trade
Others
Regional Insights:
North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
Market Performance
Market Outlook
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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