According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

Request Free Sample Report: https://www.imarcgroup.com/toys-market/requestsample

Global Toys Market Dynamics:

Influence of Digitalization and E-commerce:

The international toys market is being revolutionized by heightened digitalization and the expansion of e-commerce platforms. Online retail channels' ease and accessibility have revolutionized consumer shopping patterns significantly, with escalating demand for online shopping for toys. This transformation has pushed toy makers and retailers to shift their strategies, with an emphasis on strong online presence, effective digital marketing, and hassle-free online shopping. In addition, the infusion of digital components into conventional toys, including interactive elements, augmented reality (AR) extension, and connectivity with smartphones, is opening new doorways to engagement and propelling market expansion. This integration of the physical and digital worlds is transforming the world of toys, providing new ways to play and enlarging the market.

Increased Focus on Learning and STEM Toys:

There is a visible worldwide trend toward toys with educational value and STEM learning. Parents and teachers alike are now more aware of the role play has in developing intelligence, problem-solving abilities, and imagination in children. This has resulted in increased demand for toys like building bricks, coding robots, science kits, and puzzles that promote hands-on learning and critical thinking. Toy makers are reacting to this by creating innovative and engaging STEM toys that are aligned with educational curricula and meet the changing learning needs of children. This focus on educational play is a major growth driver in the market since parents give a lot of importance to toys that are not only entertaining but also developmental.

Increased Sensitivity to Sustainability and Safety:

Consumer sensitivity towards sustainability and safety in products is becoming increasingly important in the world's toys market. Parents are increasingly becoming more sensitive to what goes into the making of toys and their possible effects on children's health and the ecosystem. This has triggered an increasing demand for toys produced from eco-friendly materials, including wood, organic cotton, and recycled plastics, and toys produced with high safety standards. The toy makers are reacting by investing in green manufacturing practices and adhering to international safety standards. This increased emphasis on sustainability and safety is not only influencing consumer buying habits but also innovation in material science and production practices within the toy sector.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:

1. Clementoni Spa

2. Funskool Ltd.

3. Hasbro Inc.

4. Lego A/S (Kirkbi A/S)

5. Mattel Inc.

6. Playmobil (Brandstätter Group)

7. Pressman Toy Corporation (Goliath B.V.)

8. Simba Dickie Group

9. Spin Master

10. Talicor Inc.

11. Thinkfun Inc. (Ravensburger North America Inc.)

12. Tomy Company Ltd.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market

Global Toys Market Trends:

The world toys market is experiencing a number of vibrant trends that are determining its future direction. One such leading trend is the growing popularity of licensed toys, especially those linked to popular entertainment franchises, films, and television programmes. These toys tend to enjoy strong brand identification and attract considerable consumer interest, which translates into hefty sales. A second dominant trend is the increased call for customized and personalized toys. Emerging manufacturing technologies are making it possible to produce toys as per specific tastes, like customized dolls or special-order building sets.

In addition, the market is witnessing growth in subscription-based toy services, with curated toys sent periodically to consumers. This convenience factor and exposure to new categories of toys are a key driver of growth in the market. The growing power of social media and influencer marketing is also an important trend, with the web serving to influence consumer tastes and drive purchases in the toy market.

Key Market Segmentation:

Breakup by Product Type:

1. Action Figures

2. Building Sets

3. Dolls

4. Games and Puzzles

5. Sports and Outdoor Toys

6. Plush

7. Others

sports and outdoor toys dominate the market

Breakup by Age Group:

1. Up to 5 Years

2. 5 to 10 Years

3. Above 10 Years
    

5 to 10 years hold the largest share in the market

Breakup by Sales Channel:

1. Supermarkets and Hypermarkets

2. Specialty Stores

3. Department Stores

4. Online Stores

5. Others
    

Specialty stores dominate the market

Regional Insights:

1. North America (United States, Canada)

2. Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

3. Europe (Germany, France, United Kingdom, Italy, Spain, Others)

4. Latin America (Brazil, Mexico, Others)

5. Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

1. Market Performance

2. Market Outlook

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Historical, Current and Future Market Trends

6. Market Drivers and Success Factors

7. SWOT Analysis

8. Structure of the Market

9. Value Chain Analysis

10. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145